Statesman Offers Discounted Print Subscribtions to Twitter Users

The Austin American-Statesman has come up with a clever way of tying online and print readers together by offering a pair of discounted subscriptions to Twitter users who follow the @statesman account.

Readers can choose from a four-day subscription to the paper (Friday through Monday) for $5 a month or a seven-day subscription for $6 a month, a savings of 70 percent from the regular price.

Internet editor Rob Quigley and publisher Michael Vivio teamed up on the idea and shared their brainstorming through their individual Twitter accounts. Nearly 7,000 people follow updates from @statesman, and it will be interesting to see the impact of this special offer.