The Jeff Beckham Weblog

Last week, Microsoft named J Allard the Chief Experience Officer (CXO) and Chief Technical Officer (CTO) of their Entertainment and Devices Division.

The move puts Allard in a key position regarding Microsoft’s future moves, but it also got me wondering: Is he now the highest-profile experience officer? It’s a position that has been talked about for years, but never formalized in a way that other “chief” executives are. As the man who led the teams that created the Xbox and the Zune for Microsoft, Allard will definitely be one of the people to watch in Redmond in the post-Gates era.