The Jeff Beckham Weblog

The Jeff Beckham Weblog

The Roadmap to “Hyperlocal”

January 28th, 2008 · No Comments

When it comes to the right way for local media to embrace the online world, I’ve been tempted for some time just to link to Rob Curley and add “What he said”.

My man just hit it out of the park again, this time with a piece in Harvard’s Nieman Reports that lays the the strategies for building a hyperlocal site.

  • Constantly updated news
  • Databases galore
  • Multimedia overkill
  • Evergreen content
  • Platform-independent delivery
  • Audience dialogue/community publishing

Tags: Austin · Digital · Media · Newspapers

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