On his new blog, Texas Monthly editor Evan Smith answers my contention that opening up full versions of the magazine’s archives and current issue content would bring a boost in revenue and exposure. He’s all for giving away more rather than less, but the business-side folks at TM see a dual revenue-stream (circulation and advertising) as the way to go online. They’ve added around 10,000 subscribers through the web site in the last year.
It’s exciting to have Evan writing in this forum and sharing his insight. I’ve already subscribed to his blog’s RSS feed.
1 response so far ↓
1 Sports Illustrated Opening Up the Archives | The Jeff Beckham Weblog // Mar 17, 2008 at 10:30 am
[...] to executives, is in the additional visibility SI.com will get from search engines, a topic I wrote about in the context of TexasMonthly.com some time ago. “The real hidden value of this is what it does [...]
Leave a Comment