Jeff Beckham

It may not be why the Colts won the Super Bowl, but perhaps it helped that one of their team officials is blogging. Pat Coyle, the Director of Database Marketing & E Commerce for the team, writes a great blog called Sports Marketing 2.0. (Thanks to Steve Rubel for the pointer.)

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Elinor Mills has a great article about newspaper story headlines and how they translate to the web. In today’s world where search is the main method for seeking out information and each page of each site has to function as a stand-alone entity, the importance of a search-engine friendly headline is magnified.
As Mills writes:
Pithy, witty [...]

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Tom Evslin over at Fractals of Change has turned out three superb posts on the business opportunities available around local websites.
I particularly liked this phrase:
Local sites are one of the next great web opportunities. But the great local sites, even the very good local sites, will be those that are intensely local – not [...]

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I like the way the Direct2Dell blog handled the announcement yesterday that Michael Dell was returning as CEO. The brief, informal nature of this video clip made a bigger impact than the standard quote in the press releases. In it, Michael Dell doesn’t really say much more than what he says in yesterday’s news stories, [...]

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Congratulations to Austin360.com and Statesman.com for winning the Best Design and Site Architecture Award at the Digital Edge awards in Las Vegas.
The Digital Edge awards are presented by the Newspaper Association of America and represent the biggest contest of the year for online journalists and new media pros. The Statesman won in the Circulation 75,000-250,000 [...]

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