The Economist: Who Killed the Newspaper?
- “The danger for newspapers is that all their efforts on the Internet may only slow their decline. Doing the obvious — having excellent websites and selling ad space on them — may not be enough.”
Scarborough Research: A New Story Lead for the Newspaper Industry (pdf)
- Scarborough Analysis finds that newspaper websites are contributing to net
increases in audience - Newspaper websites are helping newspapers grow audience among the young and affluent
- Web-only newspaper readers account for between two and 15 percent of a newspaper brand’s total audience
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