Jeff Beckham

PR Week reports that Dell has launched a corporate weblog, titled one2one. The announcement says that the blog will be written by multiple employees and will serve as a “tool that allows all of us to share our comments, ideas and insights.”

Steve Rubel has taken an early look at the blog and is underwhelmed. Rubel points out that although the blog includes video and text entries (but not full-text feeds), it does not directly address current issues in the news, such as a Dell laptop bursting into flames at a conference in Japan or Jeff Jarvis his well-publicized diffculties with the company.

“A blog interview with Jarvis would have said reams about their willingness to be open to criticism,” Rubel said. “Instead, the Dell blog reads like a corporate brochure.”