Jeff Beckham

Thanks to Tim O. Thompson for this link to an insightful essay from Jeff Croft, Senior Designer at World Online in Lawrence, Kansas. This is one of my favorite parts (my emphasis added):

Being local is the key to success in 95% of the markets out there. Unless you’re CNN, the Times, or the Post (or a handful of others), national and world news ought to be very secondary to you. People can find those stories anywhere — but you might be the only outlet in the world that can tell them what’s going on in their hometown. Go nuts with local coverage. Overkill rules. Treat your local stories as if they’re as important as national ones — even if they’re not. Because they are. Just not to you.