I smiled when I read Seth Godin’s recent post that mentioned a 1997 piece from Fast Company magazine by Tom Peters called “The Brand Called You“. It’s remarkable how well that story has held up. A few years ago, in the midst of some turbulent times in our industry, I gave a copy to each person on my team, to remind them that, as the article says, “You’re not defined by your job title and you’re not confined by your job description.”
Seth points out that that advice is more true today than ever before. More and more people — freelancers, consultants, experts, entrepreneurs — have gone out and created a “brand” for themselves. That’s an exciting development.
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